Hiding links by only linking one small character-for example, linking a hyphen in the middle of a paragraph. Google also identifies the following as hidden text: 
Some even set the minimum font size to hide the text even further. Sometimes they used a script to camouflage the content, but often website owners would simply use black text on a black background or white text on a white background. One of the most infamous ways people tried to game the search results included taking a list of keywords or content and hiding them on the page. Google defines hidden text as “text or links in your content used to manipulate Google’s search rankings that can be flagged as deceptive and are a violation of Google’s Webmaster Guidelines.” This led to a rise in people trying to game the system and find underhanded means to climb the rankings.
In the ancient days of the early 00s, Google was already the search engine king, but their ranking algorithm was much less refined. If SEO were a book, then hidden text would be one of the first black hat SEO tricks in it.
The SEO benefit of hidden text can result in greater user engagement, increased accessibility, and an increase in crawled pages. Google sees some hidden text as essential to improve mobile user experiences. 
There are Google-approved ways to “hide” content like alt-text, drop-down menus, or tagging. Underhanded hidden text will get you penalized by Google, potentially deindexing your site. Hiding text from users and only showing it to search engines is a spam technique from the early 00s. In the Find and Replace dialog, you will see that Word is going to text with Font color: Red that is Hidden, and format it as Not Hidden. Ensure that the Hidden checkbox is unchecked. In the Find and Replace dialog, you will see that Word is going to text with Font color: Red, and format it as Hidden. Ensure that the Hidden checkbox is checked. Click on the Replace with: textbox, to put the cursor in it, and then click Format and, in the menu that pops up, click Font. Open the Font Color combo box, and select the color Red. Click on the Find what: textbox, to put the cursor in it, and then click Format and, in the menu that pops up, click Font. You can do this by pressing the key combination Control+ H. Open the Find and Replace dialog in Word. With this, you can find red text in your Word document and make it hidden, so that you can have Déjà Vu X3 ignore it. Microsoft Word can search and replace formatting, and well as text. This option only works for Excel spreadsheets if you have a Word document with red text in it, this option will not make Déjà Vu X3 ignore it. The Microsoft Office 2007/2010 Open XML filter, and the Microsoft Office Live filter, both have an option to ignore red text.
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