“Even though what people store in Evernote is digitized, much of the content comes from the physical world and, in many ways, is ‘human-centric’.” – Eric Joan, CEO of the Hamelin Group Because they saw Evernote as a leader in the digital note-taking space, Oxford decided to build an integration between their newest scanning app, SCRIBZEE, and Evernote.
It’s become clear that, at its core, Oxford was still in the business of manufacturing of paper products and wanted to look to others in the digital note-taking world to help extend the life of their products. Oxford looks to Evernote to amplify their paper products Notes are saved to the cloud and can be accessed from multiple devices. Unlike its predecessors, SCRIBZEE captures handwritten notes from any specially marked, Oxford-branded product. A few years ago, motivated by a relentless desire to keep innovating, Oxford developed five smartphone apps to scan handwritten notes, one app for each compatible notebook.Ī little over a month ago, Oxford launched a new app called SCRIBZEE. Since its inception in 1910, Oxford has kept ‘innovation’ high on its list of core values. Smartphone apps breathe new life into handwritten notes With this in mind, Oxford developed a vision to find a smarter way for paper and digital notes to work together. When it comes to shaping ideas, mind-mapping, project planning, and collaboration, however, people still prefer paper. Typing notes into a computer may work well in more passive, lecture settings. Of the 1,004 people surveyed, 75% confirmed their perception that handwritten notes are still valuable. They partnered with the IFOP (French Institute of Public Opinion, in English) to explore the role handwriting plays in the lives of young people (ages 12-25) in France today. In 2016, Oxford set out to find some answers. The question is this: What does the future hold for paper products in a digital note-taking world? In the United States, praises abound from paper enthusiasts for Oxford’s Black n’ Red notebooks. Headquartered in France, Oxford sells over sixty million notebooks and daily planners each year to students and professionals across Europe.
The prediction of a ‘paperless era’ has compelled purveyors of paper products, like Oxford, to evolve their core mission. In briefcases and book bags around the world, binders and file folders are slowly being replaced by digital counterparts saved to smartphones and laptops.
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